This Is The Moment

A Musical Celebration Of TADA’s 20 Years

featuring Steven C. Rich

with guests Cris Rook and Michael Tully

Robert D. Rook – Direction

Cris Rook – Musical Direction

Alicia Opoku – Keyboard

Stephen Cantarero – Bass

Megan Rook – Stage Management

Bryan Watson – Technical Coordination

Juli Burney – Assistant Technical Coordination

Dylan Warren– Assistant Technical Coordination 

Brett Hadley – Streaming and Video Coordination

TADA Productions, Inc. – Producer

The Waffleman, The Cooper Foundation, Hyatt Place – Sponsors

B107.3 FM – Media Sponsorship



HOME – The Wiz

TAKE ME AS I AM – Jekyll and Hyde

BRING HIM HOME – Les Misérables

LILY’S EYES – The Secret Garden

STUD & BABE – I Love You, You’re Perfect, Now Change

SHOULDN’T I BE LESS IN LOVE WITH YOU – I Love You, You’re Perfect, Now Change


FLIGHT – an original work by Craig Carnelia





PURPOSE – Avenue Q




SARAH – The Civil War

THIS IS THE MOMENT – Jekyll and Hyde

The Cast


Having played the title role in TADA’s first show Jekyll and Hyde the Musical, Mr. Rich has toured in international companies of CATS and Miss Saigon as well as professional productions of Sweeney Todd, Parade, Les Miserables and Five Guys Named Moe. A founding member of TADA, he has also acted in their productions of Big River, 8 Track, Suds, I Love You, You’re Perfect, Now Change and The 25th Annual Putnam County Spelling Bee at The Lied Center.


Mrs. Rook has appeared extensively on stage including a tour of Side by Side by Sondheim, the regional premieres of Forbidden Broadway, The 25th Annual Putnam County Spelling Bee and Gilligan’s Island the musical. She also appeared as Lucy in the Midwest premiere of Jekyll & Hyde the musical and as Mrs. Lovett in Sweeney Todd featuring the Nebraska Symphony Chamber Orchestra. Mrs. Rook received her master’s degree in music performance from the University of Nebraska–Lincoln. While at UNL, she performed in several operas and musical theatre productions and was a company member of The Nebraska Repertory Theatre. Her countless acting credits also include roles in Into the Woods, Sunday In the Park with George, and Company.


Dr. Tully has thrilled TADA audiences in such roles as Jim in Pumpboys and Dinettes, Ash in Evil Dead The Musical, Smudge in Forever Plaid, Anthony in Sweeney Todd: The Demon Barber of Fleet Street, Fonzie in Happy Days A New Musical and Gaston in Disney’s Beauty and the Beast. Dr. Tully relocated from Tempe to Lincoln in 2005, after earning B.M. and M.M. degrees in Voice from Arizona State University. He earned his Doctor of Musical Arts degree from UNL in 2013. He has found success in a wide range of vocal styles in a career that has taken him from the world of opera, oratorio and art song, to jazz, blues, music theatre, and acappella. Michael currently serves as Director of Music Ministries at Trinity United Methodist Church in south Lincoln and maintains a healthy balance or work, family, and performing.

About TADA Productions, Inc.

Originally founded by Robert and Cris Rook, TADA (The Arts Deserve Attention) Productions, Inc. began 20 years ago working with the creators on the Midwest premiere of the Broadway musical Jekyll and Hyde at the Rococo Theatre that played to over 800 patrons a performance.


As an independent theatre alternative, TADA began to grow its patron base through collaborative productions such as Sweeney Todd with the Nebraska Symphony Chamber Orchestra, Big River and South Pacific with the Lincoln Choral Artists, Beauty and the Beast with Lincoln Parks and Recreation, Quilters with the International Quilt Study Center, several productions with The Lincoln Symphony Orchestra and the critically acclaimed touring production of Side by Side by Sondheim.


The professional quality of Jekyll and Hyde was recognized by other Broadway creators that teamed with TADA on producing a wide array of award-winning productions and regional premieres. It was the first independent theatrical company to perform the New York blockbuster Forbidden Broadway and also produced the regional premieres of The 25th Annual Putnam County Spelling Bee, Happy Days A New Musical, The Spidey Project and Gilligan's Island the musical. TADA also received direct permission to perform songs from such theatre composers and lyricists as Lynn Ahrens and Stephen Schwartz.


TADA built its own theatre in 2008 in Lincoln’s Historic Haymarket District and changed from a sole proprietorship to a nonprofit company overseen by a board of directors. Shortly afterwards, The TADA Theatre received an Impact Award for downtown development from the Downtown Lincoln Association. Earlier TADA had also been recognized with a Mayor’s Arts Award from the City of Lincoln, and a Proclamation for Theatre Excellence from the State of Nebraska.


For 20 years, TADA Productions, Inc. has offered quality, affordable theatre to our community. With an intimate house, TADA is the "little" theatre that does "big" things. Featuring a core group of theatrical artists, a dedicated production team, an ever-growing patron base and an esteemed Board of Directors, TADA Productions, Inc has involved hundreds of actors, students, designers and regional artists working towards the same goal and impacting our community with the positive power of theatre.


The Cooper Foundation, The Waffleman, Hyatt Place Lincoln/Downtown, Nebraska Arts Council, Covid-19 Arts and Entertainment Task Force, Lincoln Health Department, Juli Burney, Megan Rook, Rod Fowler, Lincoln Visitors and Convention Bureau, Haymarket Association, DTLA, B107.3 FM, NET radio, Lincoln Journal Star, Lincoln Theatre Alliance, the TADA Board of Directors, show volunteers, the families of the cast and crew.

A Special Thank You

We pay tribute to all those who have been part of TADA over the years—actors, production team members, musicians, designers, patrons, sponsors, donors, collaborators, playwrights, composers, volunteers, family members and all those who have made the magic of TADA
a reality.


Sponsored by

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The Historic Haymarket District 701 P Street Lincoln, NE. 68508  (402) 438-TADA (8232)

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