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More About TADA

TADA (The Arts Deserve Attention) Productions Inc. is the non-profit parent company of the TADA Theatre located in Lincoln’s Historic Haymarket. For over 20 years, TADA has offered professional quality, affordable theatre to our community. ​​With an intimate house, TADA is the little theatre that does BIG things. Featuring a large diverse group of theatrical artists, a dedicated production team, an ever-growing patron base and an esteemed Board of Directors, TADA has involved hundreds of actors, students, designers and regional artists working towards the same goal and impacting our community with the positive power of theatre. TADA is a recipient of a Mayor’s Arts Award from the City of Lincoln, an Impact Award for downtown development from the Downtown Lincoln Association and a Proclamation for Theatre Excellence from the State of Nebraska.

​​TADA is also a performance outlet that has showcased Nebraska talent through a wide array of award-winning productions and regional premieres. It’s received national recognition working with show creators on the Midwest premiere of Jekyll & Hyde the musical and was the first independent theatrical company to be granted rights to perform the New York blockbuster Forbidden Broadway and also produced the regional premieres of The 25th Annual Putnam County Spelling Bee, Happy Days A New Musical, The Spidey Project and Gilligan's Island the musical. TADA has also received direct permission to perform songs from such theatre composers and lyricists as Lynn Ahrens and Stephen Schwartz.

​​TADA's history has also been filled with a variety of collaborative productions such as Sweeney Todd with the Nebraska Symphony Chamber Orchestra, A Cornhusker Christmas with NET radio, Big River and South Pacific with the Lincoln Choral Artists, Beauty and the Beast with Lincoln Parks and Recreation, Quilters with the International Quilt Study Center, several productions with The Lincoln Symphony Orchestra and the critically acclaimed touring production of Side By Side Sondheim that appeared at the Minden Opera House, Brownville Concert Hall and other venues across the Midwest.